What is Responsive Web Design & what problem does it solve?
It’s no secret that the way people browse the web has changed. Take a look around, nowadays everyone and their mother has a smartphone that allows them to access web content on-the-go. Until recently websites have been designed with only computer screen resolution in mind, and these sites become impossible to navigate when visited on a mobile device.
To avoid an inevitable dissolution of usability, site owners have been forced to commission a second site, one designed with the mobile environment in mind. But with the growing popularity of tablet devices and the variety of smartphone options, it would be impossible to guarantee a website’s functionality without building a separate site for each target device. Fortunately, responsive web design offers an alternative.
“Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.”
— Smashing Magazine
Want to see responsive design in action? Slowly resize your browser window and watch how the content on this page shifts and adjusts as your window narrows.
The screenshots below show the VR homepage when viewed on a desktop (left) and when re-sized to view on a mobile device (right).
How would a responsive web design benefit you?
There are a number of reasons why we here at VR Interactive have so enthusiastically jumped on the responsive bandwagon, for one we feel that this technique will really benefit our clients in the long run!
Responsive web design guarantees the accessibility, navigability and usability of your web content no matter what device it is accessed from.
With a responsive web site, you only have to worry about maintenance costs and content updates for one site, whereas our clients with separate mobile and desktop sites have two separate web sites that need hosting, maintenance and updates.
No matter what new device is introduced, whether a super-sized desktop monitor or a microscopic smartphone, with a responsive design you can be certain that your website will be retain its functionality without having to worry about compatibility updates for new technology.
With a single site, you have one set of content and one URL. Our clients with multiple sites run the risk of diluting their link popularity (a key component of SEO success) if incoming links are pointed to divided between multiple URLs.
VR Interactive can responsively transform your existing website or build you a beautiful new responsive web site from scratch. Feel free to drop us a line for more information!