In the fall of 2009 VR Interactive was hired to execute a social media marketing campaign for the independent documentary ski film Swift.Silent.Deep. Producers Jon “JK” Klaczkiewicz and Troy Beauchamp wanted to get the word out to the ski community about their new, critically acclaimed movie that tells the story of a group of renegade skiers from Jackson Hole. VR Interactive tackled the task and, in the process, designed an effective social media marketing strategy that works for almost all businesses. Below is a summary of the work we did to ensure the public heard about the film, talked about the film, liked the film and then, of course, bought the film. Read more »